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Blue Economy Indonesia
This is a fully organic website, it was born and is growing online.

The main objectives of this website BlueEconomyIndonesia.Com, PovertyIndonesia.Com, and Waterworld-id.Com are to assist, support and encourage Small-Scale Innovative Developments In Low-Income Communities. Through developments in industries like; Fishing, Tourism, Home Industries, etc, we hope to help develop a Greater Appreciation for The Wealth of Our Diverse Cultures and Resources Here In Indonesia. We believe these are some of the best ways to approach Sustainable Conservation And Begin To Address Poverty Where It Hurts, At The Individual and Community Levels.

We also believe that one of the best ways to ensure that Indonesians love and respect their oceans and waterways is to increase their role in the everyday lifestyles of the people and their welfare. It is hoped that through increased awareness and dependence upon our waterways will lead to increased conservation efforts and concern for our waterways.

"Environmental deterioration and the imbalance between man and nature increasingly preoccupy scholars, philosophers, businessmen and policy makers alike. The disparity between rich and poor and the continuous incapacity to respond to the basic needs of all (not only humans) preoccupies many. It seems that the only sustainable phenomena of our modern time is the loss of biodiversity and our incapacity to eliminate poverty. Even though we all look reality in the eye, we seem to lack the vision and the tools to make a difference and steer our excessive consumption society in general and our competitive business world towards sustainability. Our media continue to report on the loss of forest cover, biodiversity, and human dignity."

ZERI (TheBlueeconomy.Org) identified 100 innovations that within a decade could generate 100 million jobs. Gunter Pauli has designed a competitive business model based on case studies and personal experience. Already 100 business models have been presented open source.
Ref: Gunter Pauli, February 2011

Pollution Of Our RiversIf we were to look at the current situation cynically we could say that the rich business entrepreneurs who have made (and are making) their fortunes through high-profit planet-polluting and damaging practices are also hoping that non-profit organizations, and the creation of a new generation of profit seeking, risk taking entrepreneurs will clean up their mess, at zero or minimal cost to them. Surely the non-profit organizations and those trying to path the way with experimental environmental innovations in order to achieve healthier and more sustainable futures should be accordingly supported financially by the big polluting and environmentally threatening businesses.

If we are serious about repairing the planet and implementing more sustainable practices the main exploiters of the planet (Big Business) should be 'made more responsible' for the cost of maintaining the planet. Would this funding source enable us to "generate 100 million jobs" in the short-term, insted of placing the burdon upon non-profit organizations and future generations?

Factory Airborne PollutionOver recent years we have seen increasing Corporate Social Responsibility (CSR) contributing to social and global issues. However, does this significantly contribute to the real public and global costs of their industries?
- "Anant Sundaram, professor at Dartmouth University's Tuck business school... gives a ballpark figure for carbon's financial impact on the Standard & Poor's 500. With an average price of $20 per ton of carbon dioxide--which is consistent with European Union prices over the past two years--the S&P 500 companies, should they start paying full value for their carbon emissions, will have to write a collective check for $60 billion to $80 billion each year." Ref: Forbes.Com

Would "$60 billion to $80 billion each year" contribute to the generation of environmentally friendly enterprises and new jobs? Are the solutions Effective Governance and Legislation? We have already witnessed the failures of the Green Economy, and the cost to governments that follow rather than lead. Have any lessons been learned? Where should the burdon for rehabilitating our planet lie?

Over the past 30 years or so in Indonesia we have tried to follow the development of many projects designed to improve environmental factors, and along with them the creation of new jobs and poverty reduction are usually incorporated into the packages. However, it often appears to be the project's employees, government employees, and consultants that gain the best welfare benefits (and jobs) from the projects.

What are the basic principles of the Blue Economy concept?

Like Mr. Gunter Pauli, we agree that many of the Green Economy innovations have deficiencies in their design because they often appear not to consider issues associated with a more holistic approach. I personally also agree with the concept that Green Products in general result in higher prices. My wife and I personally do not purchase organically produced products because of their higher prices, but also because we do not trust the integrity of businesses to ensure that the products are fully organic (QA/Monitoring Issues).

However, the failing of the Green Economy is much more complicated than that...

"Failure of Govt’s Green Economy", "The Predictable Failure of Magical Thinking", "Green Market Economy a Failure", "From the fault Lines of the Green Economy", "After the failure of the Green Economy - 10 Theses of a critique of the Green Economy", "The Obama Green Jobs Initiative Has Been A Failure", "Dither, delay and failure are costing the economy", "Patrick Bond Cites Failure of the “Green Economy” as a Hindrance to Real Change", ......


In April 2010, President Obama hailed a green energy company, A123 Systems Inc., as a success story, after granting it $249 million in taxpayer money in 2009 to build rechargeable batteries for electric cars. Obama said the grant, part of his stimulus, would let A123 "hire more than 120 workers by the end of this year, more than 1,000 by the end of next year, and more than 3,000 by the end of 2012." So here we are, at the end of 2012 and what has A123 done with that grant? Frittered it away, apparently. The company filed for bankruptcy Tuesday. Ref: Investors.Com

Copper Mountain Solar Project: "Built on public land, the facility is the largest of its kind in the United States. Its 1 million solar panels provide enough energy to power 17,000 homes. And it employs just 10 people.

The wind industry, for example, has shed 10,000 jobs since 2009 even as the energy capacity of wind farms has nearly doubled, according to the American Wind Energy Association. Meanwhile, the oil and gas industry has added 75,000 jobs since Obama took office, according to Labor Department statistics.

Does Mark Muro have the answer?

""All of this stuff is extraordinarily worthy for driving long-term economic transformation but extremely inappropriate to sell as a short-term job program," said Mark Muro, a clean-energy specialist at the Brookings Institution." Ref: Reuters.Com

Should The Green Economy Be Re-named To The 'Green Long-Term Economic Philosophy'?

Should The Blue Economy Also Be Re-named To The 'Blue Long-Term Economic Philosophy'?


"Given the worsening world economic crisis, the turn to “Green Economy” rhetoric looms as a potential saviour for footloose financial capital, and is also enormously welcome to those corporations panicking at market chaos in the topsy turvy fossil-fuel, water, infrastructure construction, technology and agriculture sectors." Ref: UKZN Press

Is the “Blue Economy” just more rhetoric that looms as a potential saviour?

I personally am very interested in the Blue Economy concepts and their application in Indonesia. However, I am concerned about their ability to address real poverty issues (for the people) if they are implemented by medium to large scale businesses as usually salaries for workers, the number of workers, and community benefits are minimal, the key objective is making a profit.

One of our major concerns is the long-term risks of medium to large scale business managing community development programs given that "Every business requires some form of investment and enough customers to whom its output can be sold on a consistent basis in order to make a profit". (primarily profit-driven) Ref: BusinessDictionary.Com - Like Projects, when the money dries up, or falls below profit targets.... Sustainability?

Can we trust profit-driven solutions? Will production cost savings be passed on to the consumer?

How far can we trust business to prioritize environment and public health?



How far can we trust governments to truly monitor business, environment, and public health?


Especially corrupt governments like we have in many countries?

Aren't business ethics and morals, and responsible monitoring and control by government bodies the major issues confronting responsible resource development, environmental conservation, and public health and welfare? Despite new innovations, will a new generation of profit-driven entrepreneurs be able to resist the temptations and pressures confronting earlier generations?

I am certainly looking forward to monitoring and evaluating the influences (and outcomes) of the Blue Economy concepts here in Indonesia. I believe that Indonesia will provide sufficient challenges and prove to be an excellent testing ground.

Indonesian Government To Pilot Blue Economy Project

"Ministry of Marine And Fisheries (MMAF) states, in 2013, would apply blue economy paradigm at some point in Indonesian province of East and West as a strategic step in acceleration of the industrialization of marine and fisheries.

"We have cooperated (MoU) with the President of Blue Economy Holdings, KK Gunter Pauli. In 2013, the pilot project of blue economy will immediately be implemented from some point in the Western Part of Indonesia to the Eastern Region of Indonesia, "said Minister of Marine And Fisheries, Sharif C.Sutardjo in Bogor, West Java on Wednesday (28/11)". - Let's pray that this is more than just a political response...
Ref: News Items

A Couple Of General Items Of Interest

"So Much For The Paperless Society"
"Global consumption of paper has increased by almost half since 1980"

"These days we communicate most of the time by email and text, receive statements online and fax machines are already a thing of the past – yet global paper consumption since 1980 has gone up by almost half.

The worst offenders are the Belgians, with the equivalent of 8.51 40-foot trees worth of paper being consumed by each member of the population per year, according to The Economist." Ref: DailyMail


"Mr. Stan Shih, founder of the Acer group, the globally recognized computer maker in Taiwan, made an agreement to become the first investor of Blue Economy Innovations." Ref: Blue-Economy.Net

Good, Let's Hope They Can Address Some Of The Product Waste Issues In Their Industry, Especially In Developing Countries. - "Approximately 220 million tons of E-Waste is generated annually in the U.S. The average life span of a computer today is two years."

e-scrap, or waste electrical and electronic equipment"Electronic waste, e-waste, e-scrap, or waste electrical and electronic equipment (WEEE) describes discarded electrical or electronic devices. There is a lack of consensus as to whether the term should apply to resale, reuse, and refurbishing industries, or only to product that cannot be used for its intended purpose. Informal processing of electronic waste in developing countries may cause serious health and pollution problems...

Photo: "Liu’s point is not subtle: today’s foreign scrap exports to China are the moral and economic equivalent of the 19th century opium trade."

All electronic scrap components, such as CRTs, may contain contaminants such as lead, cadmium, beryllium, or brominated flame retardants. Even in developed countries recycling and disposal of e-waste may involve significant risk to workers and communities and great care must be taken to avoid unsafe exposure in recycling operations and leaching of material such as heavy metals from landfills and incinerator ashes. Scrap industry and USA EPA officials agree that materials should be managed with caution." Ref: Wiki

The Editor of this website believes that, "holistic" means a never-ending search for all the factors and answers that may eventually lead to Sustainable, Environmentally Friendly, Anti-Poverty Solutions...


CURRENTLY THERE ARE MANY EXCELLENT INITIATIVES ON THE MOVE
"Don't Throw The Baby Out With The Bath Water!"

Declaration For Oceans To Help Reduce Poverty

"WWF joins over 80 countries, civil society groups, private companies and international organizations in declaring support for the new Global Partnership for Oceans, signalling a commitment to work together to restore the world’s oceans. Among those throwing their public support behind a Declaration for Healthy and Productive Oceans to Help Reduce Poverty at the Rio+20 conference are businesses including some of the largest seafood purchasing companies in the world and one of the world’s largest cruise lines."

“Ocean ecosystems and resources are in dire straits, with unsustainable use, inadequate protection and pollution major contributors to the worsening situation.” said John Tanzer, Director Marine Programme, WWF International.
Source: Declaration for oceans to help reduce poverty

World Ocean Conference The Indonesian World Ocean Conference (WOC) in Manado on the 11-15th of May, 2009 produced a joint declaration acknowledging the crucial role oceans play in international climate change adaptation programs.

The government achieved agreement from the participating countries to share technologies as well as information to assist each other with the challenges of climate change. More than 120 countries attended the conference, one of the largest environmental events of the year.

The Coral Triangle Initiative (CTI)

The Coral Triangle Initiative (CTI) is a partnership between Indonesia, Malaysia, Papua New Guinea, the Philippines, Solomon Islands, and Timor Leste. Australia is one of six formal CTI Development Partners along with the US Government, Asian Development Bank, WWF, The Nature Conservancy and Conservation International.

The initiative provides a framework for collaborative work among the member states to enhance food security and sustainable livelihoods through improved marine conservation and management. The Coral Triangle is a global hot-spot for marine biodiversity – sometimes described as the Amazon of the sea. Its ecosystems and marine resources sustain the health and livelihoods of approximately 240 million people. Australia has released a CTI Support Plan, supported with funding of approximately $3.5 million. Ref: The Coral Triangle Initiative (CTI)

USAID-IMACS Indonesia - Blue Economy (Plus?)

Not only is Indonesia the core of “The Coral Triangle”, the world’s most bio-diverse region, it is the third largest producer of wild caught fish and the second largest producer of marine products, including aquaculture. The 17,508 islands that make up this archipelago state support a coastline of 90,000 kilometers and 5.8 million square kilometers of marine territory positioned in major sea lanes between the Indian and Pacific Oceans. The oceans, seas and waterways of Indonesia play a pivotal role in the nation’s progression and are a major source of national wealth. The seas are an important means of transportation, provide sustainable livelihoods as well as the essential elements for life, including food, medicines, recreation and are an important source of cultural and spiritual value to 250 million people. Source: USAID-IMACS Indonesia - Blue Economy

Interventions the (USAID-IMACS) team is presently working on include;

  1. Protecting and enhancing marine environments and species for the benefit of the present and future generations by maximizing social and economic returns without over exploiting resources

  2. Assisting coastal communities to adapt to present and future climate change and natural disaster occurrences

  3. Increasing professionalism in the sector by helping fishers/fish-farmers and fishing/aquaculture companies to increase quality and sustainability of aquatic production systems

  4. Increasing competitiveness on the global market and ensuring domestic food security

  5. Establishing Indonesia as a leading producer of seafood that is wholesome, safe, and sustainable

  6. Strengthening the role of local governments, communities and the private sector in management of aquatic production systems.

WWF Indonesia

"Indonesia is very rich in terms of terrestrial and marine biodiversity, yet so many Indonesians live in poverty, our cities are some of the most polluted in the world, year after year our forests go up in flames, and in the monsoon seasons so many people must suffer the woes of floods and landslides, often fatal." Ref: WWF

We support the Visit Indonesia Program, however, our main objective is to ensure that the increased wealth from this tourism will be more widely distributed and assist the welfare of the ordinary citizens, not the owners of star-rated hotels and specific regions.

Local Initiatives

There are already several regions that are pro-aktif, for instance in Yogyakarta that provide training (diklat) for quality tourist guides and staff. Professionalism is a very important issue for improving the comfort and security of our visitors because they will be one of our main marketing resources (word of mouth). Another important issue is that we need more Tourism Websites. These days creating websites is something that local communities can do themselves for free. There are many free Blog hosters and free professional web hosters available, and they also provide templates for the novice.

Harvesting Power from the Ocean

Researchers from SRI International, based in Menlo Park, CA, recently completed the first ocean tests of a system that uses a so-called artificial muscle to generate power from the motion of a buoy riding up and down on the waves. Although the prototype produces very little electricity, the researchers say that wave farms based on the technology could eventually rival wind turbines in power output, providing a significant source of clean energy.
Kevin Bullis - Source Harvesting Power From The Ocean

A new device being developed by U.K.-based Checkmate SeaEnergy could help tap a portion of this wave power. The device, aptly named the Anaconda, is a long, water-filled rubber tube closed at both ends. It currently exists as a small laboratory-scale model, but it could eventually be 200 meters long and seven meters in diameter. At such a size, it will be capable of generating one megawatt of power at about 12 cents a kilowatt-hour, which is competitive with electricity costs from other wave-power technologies.
Prachi Patel - Source Energy from Waves

However, "It seems that the only sustainable phenomena of our modern time is the loss of biodiversity and our incapacity to eliminate poverty. Even though we all look reality in the eye, we seem to lack the vision and the tools to make a difference and steer our excessive consumption society in general and our competitive business world towards sustainability." Isn't our "excessive consumption society" primarily driven by business?

The Blue Economy Concept

The Blue Economy Concept Offers To Provide A More holistic Approach For Developing Effective Resource Management, But I Find It Difficult To Place My Faith In Medium To Large Scale Business-Based (Primarily Profit Oriented) Solutions To Address The Myriad Of Conservation Issues, Or Significantly Improve Community Welfare (Based Upon Past Profit-Oriented Experiences...)

Re: "The nature of ZERI projects varies from pure industrial projects, to community based initiatives, to business related enterprises, to government and bilateral and UN aided co-operation. Some projects are small, some are very tiny, some are struggling. But ZERI learns from failures and builds on perseverance to always do better. And some of our projects have the potential to turn into 'mega' projects."
Ref: What is ZERI?

Re: "Some projects are small, some are very tiny, some are struggling. But ZERI learns from failures and builds on perseverance to always do better."

But ZERI doesn't appear to share this information, experience or knowledge "freely" on the Internet so as to assist a broader spectrum of the global community. Even the "100 Innovations" only seem to be supported by very little information, and at this time (early Februari 2013) many of the links don't appear to be active at all. Why?

Re: "ZERI (The Blue Economy Concept) is committed to working towards a new paradigm."

Mr. Gunter Pauli, we wish you success, and we look forward to your continual inspiration, and hopefully more practical information related to your developments in "community based initiatives" that we believe have the real potential to achieve sustainability and improve local welfare conditions. These are especially important in a country like ours where corruption in government is rife, and local business enterprises don't yet appear to have adopted your "new paradigm".

The reason that I commenced this page with the issues relating to polluting industries and energy sources is because I believe that to create a new paradigm we need to apply Push-Pull Strategies, where polluting industries need to be made less profitable (through paying fairly for their pollution), therefore making non-polluting solutions more commercially attractive.


Over recent decades we have been exposed to (and to some degree experienced) many different philosophies and movements attempting to address environmental issues, and to some degree they have all made positive contributions, albeit some may have only contributed to increased awareness. Thanks to the personal charisma and hard work of Mr. Gunter Pauli and the many contributors he acknowledges, our oceans and other key resources have been brought into the spotlight once more. We certainly acknowledge and appreciate all efforts made by all parties to keep our limited resources and conservation issues at the forefront of our thinking.

Blue Economy & Indonesia


Phillip Rekdale
Jakarta, Indonesia
January 2013

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